This Privacy Policy explains how 77zz collects, uses, stores, and protects the personal data of players registered in Brazil. We comply with the General Data Protection Law (LGPD – Law No. 13,709/2018) and are committed to full transparency regarding how your information is handled.
Key Commitments
The 77zz is a Sports Betting and online casino platform operated and available to players located in Brazil at https://77zz.life. The 77zz acts as the controller of personal data collected during use of the platform, as defined by the Lei Geral de Proteção de Dados Pessoais (LGPD – Law No. 13.709/2018).
This Privacy Policy applies to all personal data collected by the 77zz through the website https://77zz.life, including the registration process, account use, placing bets, participating in promotions, use of the VIP Program, and any other user interaction with the platform.
When you create an account on 77zz, the user confirms having read and understood this Privacy Policy and consents to the processing of their personal data under the terms described herein. This consent may be withdrawn at any time, as detailed in Section 8 of this document.
The 77zz collects only the data necessary to operate the platform, verify your identity, process payments, and meet legal obligations. Below are the categories of data we collect:
Data provided directly by you:
Data collected automatically during platform use:
Data received from third parties:
The 77zz uses collected data solely for the purposes described below. We never use personal data for purposes incompatible with those listed here without notifying you in advance:
| Purpose | Data Used | Legal Basis |
|---|---|---|
| Account creation and management | Full name, CPF, email, phone number | Contract performance |
| Identity verification (KYC) | CPF, identity documents, date of birth | Legal obligation |
| Processing deposits and withdrawals | CPF, banking details, Pix key | Contract performance |
| Fraud and money laundering prevention | IP, history, financial data | Legal obligation / legitimate interest |
| Account communications | Email, mobile number | Contract performance |
| Marketing and promotions (with opt-out) | Email, mobile number, preferences | Consent |
| Platform improvement and personalization | Browsing and usage data | Legitimate interest |
| Responsible gambling and player protection | Betting history, limits | Legitimate interest / legal obligation |
| Compliance with legal and regulatory obligations | All relevant data | Legal obligation |
The 77zz uses betting history and platform behavior data to identify patterns that may indicate excessive gambling, protecting player well-being. This analysis is carried out to trigger responsible gambling tools when needed — never to drive more bets from players who may be at risk.
The General Data Protection Law (LGPD) requires that every personal data processing operation have a valid legal basis. The 77zz bases its data processing on the following legal grounds established by the LGPD:
The 77zz does not sell, rent, or trade players' personal data with third parties. Full stop. We share data only when strictly necessary to operate the platform or fulfill legal obligations, and always with partners bound by confidentiality and data protection agreements:
The 77zz implements robust technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. The key safeguards include:
In the event of a data breach that may pose a risk or harm to players, 77zz will notify the National Data Protection Authority (ANPD) within the legal deadline and will inform affected data subjects in a clear and timely manner, as required by the LGPD.
The servers of 77zz are located in ISO 27001-certified data centers with geographic redundancy to ensure availability and protection against data loss.
The 77zz uses cookies and similar technologies to ensure the platform runs correctly, enhance the player experience, and analyze site usage. When you access 77zz, you are informed about the use of cookies and can set your preferences.
Types of cookies used by 77zz:
The 77zz does not use third-party tracking cookies for behavioral advertising on external websites. Information collected via cookies is used exclusively within the 77zz platform and for the purposes described above.
You can manage or disable non-essential cookies at any time through your browser settings — Chrome, Safari, Firefox, or any other. Disabling essential cookies, however, may prevent key features such as login and bet processing from working correctly on 77zz.
The LGPD guarantees you, as the owner of your personal data, a set of rights that 77zz respects and facilitates the exercise of these rights. Here is what you can request:
To exercise any of these rights, please contact 77zz by email at privacidade@77zz.life or via the platform's 24/7 live chat. 77zz will respond to requests within the legal deadline of up to 15 business days. In more complex cases, this deadline may be extended, with a justification communicated to the data subject.
The 77zz retains personal data only for as long as necessary for the purposes for which it was collected, or as required by law. The main retention periods are:
At the end of the applicable retention period, the 77zz permanently and securely deletes data using sanitization methods that prevent subsequent recovery of the information.
Some operational partners of 77zz — especially technology infrastructure providers and international game providers such as Pragmatic Play, PG Soft, and Hacksaw Gaming — may be located outside Brazil. When personal data is transferred internationally, the 77zz ensures that such transfers take place in compliance with Art. 33 of the LGPD, specifically through:
The 77zz maintains an up-to-date record of all international data transfers, available upon request to the DPO (Data Protection Officer) at privacidade@77zz.life.
Under no circumstances will the 77zz transfers personal data to countries that do not provide adequate data protection guarantees, as assessed by the in-house legal team and the standards established by the ANPD.
The services of the 77zz are intended exclusively for users aged 18 and over. The 77zz does not knowingly collect personal data from minors and does not permit anyone under age to register or use the platform.
During the registration process, the 77zz verifies the date of birth provided and may request supporting age documentation as part of the KYC process. Accounts identified as belonging to minors are closed immediately and the data is deleted, except for records required to fulfill legal obligations related to investigations.
If you believe a minor has created an account on 77zz, please contact us immediately at privacidade@77zz.life or via live chat. The 77zz takes this type of situation with the utmost seriousness and acts quickly to close the account and delete the data.
The 77zz may update this Privacy Policy periodically to reflect changes in data processing practices, in response to new legal or regulatory requirements, or to incorporate improvements to privacy and security measures.
When material changes are made to this Policy, 77zz will notify registered players with at least 7 (seven) days' notice by email to the address registered on the account. Changes driven by urgent legal requirements may take effect immediately, with simultaneous notification.
The date of the last update is always visible at the top of this page. The version history of this Policy can be requested by emailing privacidade@77zz.life.
Continued use of the 77zz after a new version of this Policy is published constitutes acceptance of the changes. If you do not agree with the updates, you may request account closure before the effective date and withdraw your available balance via Pix with no penalty.
The 77zz has appointed a Data Protection Officer (DPO) as required by Art. 41 of the LGPD. The DPO is the official point of contact for matters related to privacy and personal data protection.
The 77zz responds to LGPD rights exercise requests within 15 business days. For more complex cases, the deadline may be extended with prior notice to the data subject. The DPO ensures every request receives serious, individualized attention and is handled within the applicable legal requirements.
🔒 How 77zz Protects Your Privacy in Practice
This is not just a written policy — these are concrete measures we apply every day to protect your data.
❓ Frequently Asked Questions About Privacy at 77zz
The most common questions from players about how we handle their personal data.
Sign up with confidence. Your data is yours — we simply take care of it responsibly while you enjoy the platform.
📋 Related Documents
Other important documents that complement this Privacy Policy.
🛡️ 77zz Security Standards
The certifications and standards that back our privacy policy in practice.
🔒 Why Trust 77zz with Your Data
Every security layer and every commitment in this Policy exists to protect you.
You know our Privacy Policy. Your data is protected. Sign up at 77zz and win up to R$ 500.00 bonus on your first deposit via Pix.