Official Document

77zz Privacy Policy – Data Protection in Brazil

This Privacy Policy explains how 77zz collects, uses, stores, and protects the personal data of players registered in Brazil. We comply with the General Data Protection Law (LGPD – Law No. 13,709/2018) and are committed to full transparency regarding how your information is handled.

Last updated: January 2026 LGPD Compliance

Key Commitments

Data protected by 256-bit SSL
We never sell your data
Full LGPD compliance
Right to deletion guaranteed
Cookie Transparency
Active Data Protection Officer (DPO)
Section 1

Who We Are & Scope of This Policy

The 77zz is a Sports Betting and online casino platform operated and available to players located in Brazil at https://77zz.life. The 77zz acts as the controller of personal data collected during use of the platform, as defined by the Lei Geral de Proteção de Dados Pessoais (LGPD – Law No. 13.709/2018).

This Privacy Policy applies to all personal data collected by the 77zz through the website https://77zz.life, including the registration process, account use, placing bets, participating in promotions, use of the VIP Program, and any other user interaction with the platform.

When you create an account on 77zz, the user confirms having read and understood this Privacy Policy and consents to the processing of their personal data under the terms described herein. This consent may be withdrawn at any time, as detailed in Section 8 of this document.

Plain language: 77zz is committed to writing this Privacy Policy in clear, plain Portuguese — free of unnecessary legal jargon. Our goal is for any Brazilian player to understand exactly what we do with their data, without needing a lawyer to interpret it.
Section 2

What Data We Collect About You

The 77zz collects only the data necessary to operate the platform, verify your identity, process payments, and meet legal obligations. Below are the categories of data we collect:

Data provided directly by you:

  • Full name and date of birth.
  • CPF (Cadastro de Pessoa Física) — required for identity verification and Pix processing.
  • Email address and mobile phone number.
  • Full residential address, including ZIP code.
  • Identity documents (RG, CNH, or passport) when requested during the KYC process.
  • Partial banking details required to process withdrawals via Pix, TED, or other accepted methods.
  • Communication preferences and account settings.

Data collected automatically during platform use:

  • IP address and approximate geolocation information.
  • Device type, operating system, and browser used.
  • Betting history, games accessed, and amounts wagered.
  • Session times and duration on the platform.
  • Browsing data and clicks within the site.
  • Access logs and security records.

Data received from third parties:

  • Financial transaction confirmations from payment processors such as Pix, PicPay, Mercado Pago, and partner banks (Nubank, Itaú, Bradesco, Banco do Brasil).
  • Results of identity checks carried out by partner KYC services.
  • Fraud prevention information from specialized providers.
What 77zz does not collect: We do not store full credit or debit card details on our servers. We do not collect banking passwords. We do not monitor players' private communications outside the platform.
Section 3

How We Use Your Personal Data

The 77zz uses collected data solely for the purposes described below. We never use personal data for purposes incompatible with those listed here without notifying you in advance:

Purpose Data Used Legal Basis
Account creation and management Full name, CPF, email, phone number Contract performance
Identity verification (KYC) CPF, identity documents, date of birth Legal obligation
Processing deposits and withdrawals CPF, banking details, Pix key Contract performance
Fraud and money laundering prevention IP, history, financial data Legal obligation / legitimate interest
Account communications Email, mobile number Contract performance
Marketing and promotions (with opt-out) Email, mobile number, preferences Consent
Platform improvement and personalization Browsing and usage data Legitimate interest
Responsible gambling and player protection Betting history, limits Legitimate interest / legal obligation
Compliance with legal and regulatory obligations All relevant data Legal obligation

The 77zz uses betting history and platform behavior data to identify patterns that may indicate excessive gambling, protecting player well-being. This analysis is carried out to trigger responsible gambling tools when needed — never to drive more bets from players who may be at risk.

Section 4

Legal Basis for Processing (LGPD)

The General Data Protection Law (LGPD) requires that every personal data processing operation have a valid legal basis. The 77zz bases its data processing on the following legal grounds established by the LGPD:

Contract Performance (Art. 7, V)
Processing is necessary for 77zz to fulfill its contractual obligations to the player: creating an account, processing Pix deposits, crediting withdrawals, providing access to games, and managing the VIP Program.
Legal Obligation (Art. 7º, II)
Some processing activities are required by law: identity verification (KYC), anti-money laundering, retention of financial records as required by the Banco Central do Brasil and other regulators.
Consent (Art. 7º, I)
Marketing communications, promotions, and newsletters are sent only with your explicit consent. You may withdraw that consent at any time by clicking "unsubscribe" in any email you receive or through the player area on 77zz.
Legitimate Interest (Art. 7, IX)
Used for platform improvements, fraud prevention, and personalization of the player experience, always respecting your rights and without placing 77zz's interests above your fundamental privacy rights.
Section 5

Data Sharing with Third Parties

The 77zz does not sell, rent, or trade players' personal data with third parties. Full stop. We share data only when strictly necessary to operate the platform or fulfill legal obligations, and always with partners bound by confidentiality and data protection agreements:

  • Payment processors: Pix (via Banco Central), PicPay, Mercado Pago, and banks such as Nubank, Itaú, Bradesco, and Banco do Brasil receive only the data necessary to process each specific transaction. No complete history is shared.
  • Identity verification (KYC) providers: Specialized services that verify the authenticity of documents and CPF ownership, in compliance with regulatory requirements for the betting industry in Brazil.
  • Game providers: Pragmatic Play, PG Soft, Hacksaw Gaming, and other providers in the 77zz receive anonymous session identifiers to integrate the games — never full identifiable personal data.
  • Technology infrastructure providers: Servers, CDN, and hosting services that support the platform operate under strict confidentiality agreements and are prohibited from using data for any purpose beyond the contracted service.
  • Legal authorities: The 77zz may disclose data when required by law, court order, or request from a competent Brazilian authority. Whenever legally permitted, we will notify the player before complying with such a request.
Data protection agreements: All 77zz partners that process personal data are contractually bound by specific data protection clauses in compliance with the LGPD. 77zz periodically audits these partners to ensure they meet the required security standards.
Section 6

Storage and Security of Your Data

The 77zz implements robust technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. The key safeguards include:

  • 256-bit SSL Encryption across all data transmissions between your device and 77zz's servers.
  • Encryption at rest for sensitive stored data, including CPF, banking details, and identity documents.
  • Multi-factor authentication (MFA) available for your account, with codes sent to your registered mobile number.
  • Continuous monitoring of suspicious activity and unauthorized access attempts.
  • Data segregation — financial data is stored in systems separate from profile and gaming behavior data.
  • Restricted access — only 77zz staff with a legitimate need have access to personal data, and that access is logged and audited.
  • Regular security testing, including penetration testing conducted by independent teams.

In the event of a data breach that may pose a risk or harm to players, 77zz will notify the National Data Protection Authority (ANPD) within the legal deadline and will inform affected data subjects in a clear and timely manner, as required by the LGPD.

The servers of 77zz are located in ISO 27001-certified data centers with geographic redundancy to ensure availability and protection against data loss.

Section 7

Cookies and Tracking Technologies

The 77zz uses cookies and similar technologies to ensure the platform runs correctly, enhance the player experience, and analyze site usage. When you access 77zz, you are informed about the use of cookies and can set your preferences.

Types of cookies used by 77zz:

  • Essential cookies: Required for basic platform operation — login, active session, language preferences. These cannot be disabled without affecting your use of the site.
  • Performance cookies: Collect anonymous information about how players browse the site, which pages are visited most, and where errors occur. Used exclusively to improve the platform.
  • Functionality cookies: They remember your configuration preferences — such as your set betting limits, chosen theme, and notification settings — to personalize your experience without requiring you to reconfigure everything on each visit.
  • Analytical cookies: Used to understand aggregated platform usage patterns. Data is anonymized prior to any analysis.

The 77zz does not use third-party tracking cookies for behavioral advertising on external websites. Information collected via cookies is used exclusively within the 77zz platform and for the purposes described above.

You can manage or disable non-essential cookies at any time through your browser settings — Chrome, Safari, Firefox, or any other. Disabling essential cookies, however, may prevent key features such as login and bet processing from working correctly on 77zz.

Mobile: On mobile devices, cookie preferences follow your phone's browser settings. 77zz does not collect additional data through an app because it operates exclusively via browser — no app installation required.
Section 8

Your Rights as a Data Subject (LGPD)

The LGPD guarantees you, as the owner of your personal data, a set of rights that 77zz respects and facilitates the exercise of these rights. Here is what you can request:

Access
Request a complete copy of all personal data 77zz holds about you.
Correction
Request the correction of incorrect, incomplete, or outdated data directly in your account area.
Deletion
Request the deletion of your personal data when there is no longer a legal basis for 77zz to retain it.
Consent Withdrawal
Withdraw your consent for processing based on this legal ground, such as marketing communications.
Portability
Receive your data in a structured, machine-readable format to transfer it to another service.
Sharing Information
Find out which entities 77zz has shared or currently shares your personal data with.

To exercise any of these rights, please contact 77zz by email at privacidade@77zz.life or via the platform's 24/7 live chat. 77zz will respond to requests within the legal deadline of up to 15 business days. In more complex cases, this deadline may be extended, with a justification communicated to the data subject.

Section 9

How Long We Keep Your Data

The 77zz retains personal data only for as long as necessary for the purposes for which it was collected, or as required by law. The main retention periods are:

  • Active account data: Retained for the entire period the account remains active on the platform.
  • Financial data and transaction history: Retained for 5 (five) years after the last transaction, in accordance with legal obligations in the financial sector in Brazil and anti-money laundering regulations.
  • Identity verification documents (KYC): Retained for 5 (five) years after account closure, in accordance with regulatory requirements.
  • Security logs and access records: Retained for 1 (one) year, and may be extended in the event of an active security or fraud investigation.
  • Marketing data (with consent): Retained until the player withdraws consent or submits a deletion request.
  • Closed account data with no Terms violation: Deleted within 90 days after account closure, except for data whose legally required retention period is still in effect.

At the end of the applicable retention period, the 77zz permanently and securely deletes data using sanitization methods that prevent subsequent recovery of the information.

Inactive account: Accounts inactive for an extended period (generally 24 months) may have non-essential data anonymized. The player is notified by email before any anonymization takes place, with the option to reactivate the account to preserve the full data.
Section 10

International Data Transfers

Some operational partners of 77zz — especially technology infrastructure providers and international game providers such as Pragmatic Play, PG Soft, and Hacksaw Gaming — may be located outside Brazil. When personal data is transferred internationally, the 77zz ensures that such transfers take place in compliance with Art. 33 of the LGPD, specifically through:

  • Transfers to countries with an adequate level of data protection as recognized by the ANPD.
  • Specific contracts with standard data protection clauses equivalent to LGPD requirements.
  • Guarantees that international data recipients are bound by the same data protection obligations applicable in Brazil.

The 77zz maintains an up-to-date record of all international data transfers, available upon request to the DPO (Data Protection Officer) at privacidade@77zz.life.

Under no circumstances will the 77zz transfers personal data to countries that do not provide adequate data protection guarantees, as assessed by the in-house legal team and the standards established by the ANPD.

Section 11

Minor Protection

The services of the 77zz are intended exclusively for users aged 18 and over. The 77zz does not knowingly collect personal data from minors and does not permit anyone under age to register or use the platform.

During the registration process, the 77zz verifies the date of birth provided and may request supporting age documentation as part of the KYC process. Accounts identified as belonging to minors are closed immediately and the data is deleted, except for records required to fulfill legal obligations related to investigations.

If you believe a minor has created an account on 77zz, please contact us immediately at privacidade@77zz.life or via live chat. The 77zz takes this type of situation with the utmost seriousness and acts quickly to close the account and delete the data.

Parental controls: 77zz recommends that parents and guardians use the parental control tools available on Android and iOS to restrict access to betting sites. Blocking tools such as Bet Blocker and GamBan can also be installed on family devices.
Section 12

Changes to This Privacy Policy

The 77zz may update this Privacy Policy periodically to reflect changes in data processing practices, in response to new legal or regulatory requirements, or to incorporate improvements to privacy and security measures.

When material changes are made to this Policy, 77zz will notify registered players with at least 7 (seven) days' notice by email to the address registered on the account. Changes driven by urgent legal requirements may take effect immediately, with simultaneous notification.

The date of the last update is always visible at the top of this page. The version history of this Policy can be requested by emailing privacidade@77zz.life.

Continued use of the 77zz after a new version of this Policy is published constitutes acceptance of the changes. If you do not agree with the updates, you may request account closure before the effective date and withdraw your available balance via Pix with no penalty.

Section 13

Contact, DPO & Privacy Channel

The 77zz has appointed a Data Protection Officer (DPO) as required by Art. 41 of the LGPD. The DPO is the official point of contact for matters related to privacy and personal data protection.

Privacy Email
For LGPD rights requests, data inquiries, and to contact the DPO: privacidade@77zz.life
24/7 General Support
For quick questions about your account and data: live chat on 77zz, available 24 hours in Portuguese.
General Email
For general support inquiries not related to privacy: contato@77zz.life
ANPD
If your complaint is not resolved by 77zz, you may contact the National Data Protection Authority (ANPD) at gov.br/anpd.

The 77zz responds to LGPD rights exercise requests within 15 business days. For more complex cases, the deadline may be extended with prior notice to the data subject. The DPO ensures every request receives serious, individualized attention and is handled within the applicable legal requirements.

Complaints to the ANPD: You have the right to file a complaint with the Autoridade Nacional de Proteção de Dados (ANPD) if you believe 77zz has not handled your personal data in accordance with the LGPD. That said, we recommend reaching out through 77zz's privacy channel first — most situations are resolved quickly and satisfactorily directly with our team.

🔒 How 77zz Protects Your Privacy in Practice

This is not just a written policy — these are concrete measures we apply every day to protect your data.

End-to-End Encryption
All communication between your phone or computer and 77zz's servers is encrypted with 256-bit SSL — the same standard used by Brazil's largest digital banks, such as Nubank and Itaú. Your login credentials, your banking details for Pix withdrawals, and your betting history never travel as plain text over the internet.
Data That Is Never Sold
77zz does not operate a data-selling business model. Our revenue comes from betting and gaming — not from selling your personal information to advertisers or other platforms. That commitment is written here, and it is a line we will never cross, regardless of any commercial circumstances.
Full LGPD Compliance
77zz invested in full LGPD compliance before launching the platform — it was not something added as an afterthought. A DPO has been appointed, data mapping completed, partner contracts reviewed, internal processes documented, and a rights exercise channel is fully operational. LGPD compliance at 77zz is not a work in progress — it is already in place.
Full Control in Your Hands
You can access your data, correct inaccurate information, request deletion, and withdraw consent directly from your 77zz player account or through our privacy channel. No excessive red tape, no impossible-to-find forms. Exercising your LGPD rights is made easy, not difficult — because we believe that's the bare minimum any serious platform should offer.
Minimum Necessary Access
Within 77zz, access to personal data follows the principle of necessity: only staff whose specific role requires that information can access it. The support analyst resolving a withdrawal issue sees only what is needed to handle the case — not the player's full history. This granular access control is regularly audited.
Notification in the Event of Incidents
Should a security incident ever occur that may affect your data, 77zz will notify you and the ANPD within the legally required timeframes, with clear details about what happened, which data was affected, and what steps were taken. Full transparency even in difficult situations is part of our commitment to you.

❓ Frequently Asked Questions About Privacy at 77zz

The most common questions from players about how we handle their personal data.

No. Your CPF is shared exclusively with partners strictly necessary to process your financial transactions — such as the Banco Central for Pix validation and KYC services for identity verification. These partners are contractually prohibited from using your CPF for any other purpose. 77zz never shares players' CPF with advertisers, marketing platforms, or any entity not directly involved in the operation of your account.

To request deletion of your data, send an email to privacidade@77zz.life with the subject line "Data Deletion Request — LGPD", including the email address and CPF registered on your account. 77zz will respond within 15 business days. Please note: financial data and KYC documents are retained for 5 years after account closure as required by law and cannot be deleted before that period. All other data will be erased within the stated timeframe.

Only if you have given explicit consent during registration or at a later stage. 77zz sends communications about promotions, bonuses, and platform news only to players who have consented to receive such messages. You can withdraw that consent at any time by clicking "unsubscribe" in any marketing email, or by accessing the notification settings in your 77zz player area. Withdrawal takes effect immediately.

77zz collects your IP address, which indicates your approximate geolocation — typically your city and state, not your exact address. This information is used to verify that access is coming from Brazil (as required by eligibility criteria), to detect suspicious access via VPN, and to meet fraud prevention obligations. 77zz does not track your location in real time and does not use GPS or any precise geolocation technology.

Yes. This is your right of access guaranteed by the LGPD. Send an email to privacidade@77zz.life with the subject line "Data Access Request — LGPD", including your registered email address and CPF. 77zz will send you a complete copy of the data it holds about you in a readable format, within the legal deadline of 15 business days. The request is free of charge.

After account closure, 77zz deletes data not subject to a legal retention obligation within 90 days. Financial data, Pix transaction records, and KYC documents are retained for 5 years as required by Brazilian financial and anti-money laundering regulations. This retention period is not 77zz's choice — it is an obligation imposed by Brazilian law. Once the legal retention period expires, all data is securely and irreversibly deleted.

Your privacy is in good hands at 77zz 🔒

Sign up with confidence. Your data is yours — we simply take care of it responsibly while you enjoy the platform.

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📋 Related Documents

Other important documents that complement this Privacy Policy.

🛡️ 77zz Security Standards

The certifications and standards that back our privacy policy in practice.

256-bit SSL LGPD Compliance ISO 27001 Data Center Appointed DPO Encryption at Rest Need-to-Know Access Partner Auditing Pix Seguro BacenCertificado

🔒 Why Trust 77zz with Your Data

Every security layer and every commitment in this Policy exists to protect you.

Regulated License
256-bit SSL
LGPD Compliance
24/7 Support
Active DPO
Protected Data
Responsible Gambling
Responsible Gambling: 77zz provides comprehensive Responsible Gambling for all players: configurable deposit limits, temporary account pause, and self-exclusion. Online entertainment should be enjoyable — never a financial burden. Prohibited for users under 18.

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